Asana runs the workflow. ALLO shows the body of work moving through it.

Asana is excellent at requests, ownership, dates, dependencies, automation, reporting, approvals, and proofing. ALLO is for projects where many files, references, drafts, and comments need to remain visible together, not opened one task at a time.

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A status can tell you where the work is. It cannot always show you what the work means.

Asana can show the owner, due date, dependency, status, attached files, proofing feedback, and an approval state. The gap appears when a reviewer needs to compare many references, drafts, and comments in one view rather than open one task after another.

Choose Asana when process depth matters most.

Asana is the stronger product for structured intake, forms, owners, dependencies, rules, handoffs, portfolios, resource planning, status reporting, formal approvals, and repeatable workflows across teams.

Asana also supports point-based proofing on supported images and PDFs. Do not choose ALLO because someone told you Asana cannot collect creative feedback or record approval states.

In ALLO, the project card opens into the shared visual context.

An Asana task is the right object when one unit of work needs an owner, date, checklist, discussion, proofing note, and clear next action.

ALLO fits when the unit is larger than one task: a campaign direction, design review, reference wall, client update, or pre-production space where people need to take in many connected objects at once.

Honest comparison.

	ALLO	Asana
Kanban / Timeline / List / Dashboard	Native project views connected to canvases	Mature list, board, calendar, timeline, Gantt, portfolio, and reporting views
Card opens into canvas (work surface)	Yes	A task opens into task details with files, comments, and workflow data
Visual canvas	Native page canvases and freeform whiteboards	No native freeform project canvas
File-first project view	Files and visual material can become the project surface	Files are attached to tasks; supported files can use proofing
Goals (OKRs) with canvas links	Native Goals connected to projects and canvases	Native Goals connected to projects and reporting, without an ALLO-style canvas link
Mood boards / reference walls	A core use case	Usually assembled through files, tasks, or connected creative tools
Workflow rules, automation	Limited	A core strength
Forms, intake	Limited	A core strength
Guest read-and-comment	Plan- and permission-based sharing	Guest and project permissions vary by plan and organization settings
Pricing	See current ALLO plans	See current Asana plans
Best for	Visual projects that must be understood as a whole	Repeatable processes, cross-team execution, routing, and operational scale

“Use Asana to make the workflow reliable. Use ALLO when the work cannot be understood one task at a time.”

Use Asana to route the work. Use ALLO to share the work people need to see.

A team can keep requests, owners, deadlines, dependencies, and portfolio reporting in Asana while using ALLO for the campaign review, design direction, reference-heavy project, or client-facing visual update that needs one shared view.

Frequently asked.

Does ALLO have automation rules like Asana?

No. Asana is substantially stronger in forms, rules, routing, dependencies, portfolio management, resource planning, and workflow automation. Keep Asana when those systems are central to the operation.

Can ALLO replace Asana for a marketing or design team?

It can replace a lightweight setup when the team's main problem is sharing and reviewing visual project work. Keep Asana when structured intake, automation, dependencies, portfolios, formal approval tasks, or resource management are essential.

How should we compare pricing?

Check the current plans on both sites. Compare the workflow you need, not only the seat price: Asana's process depth and automation versus ALLO's canvas-centered projects, sharing, history, storage, administration, and optional AI capacity.

The honest version

Asana is the more complete work-management platform. ALLO is the more focused visual surface for projects that lose meaning when reduced to tasks, attachments, and status fields.

Let the workflow track the work. Let people see it too.

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