Keep the reference wall alive after kickoff.

Use ALLO for the creative decisions around a game: the references, the concept art, and the feedback that picks between them. Keep the wall the team agreed on, in a place that survives production.

Free to start. Built for indie and mid-size studios.

Give the game a room before it exists

Mood boards, character sheets, environment references, key art, story beats, and production notes need room to sit together before they become tasks or files in the build.

The pre-production wall should not die in week two.

A whiteboard can be enough for kickoff. The problem starts later, when production raises the same questions and the reference board has become a stale link.

ALLO keeps the canvas useful past pre-production. The mood board, source references, AI explorations, notes, and approvals are still readable when a new artist joins or a direction gets challenged.

The canvas survives the project.

Use the same canvas from the first wall of references to the last launch assets.

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Month 1: Pre-production

Mood boards, cinematic references, color direction, early concept sheets, and open questions set the visual language.

02

Month 3: Vertical slice

Hero-level concepts, character turnarounds, environment paintings, animation references, and feedback sit beside the original direction.

03

Month 6: Production

Level layouts, blocking, animation lists, audio notes, and art decisions stay grounded in the choices made earlier.

04

Month 9: Polish

Final shots, trailer boards, key art, and marketing direction can still point back to the project memory that shaped them.

Let every discipline see the same direction

Art, narrative, design, audio, production, and marketing can look at the same canvas and understand what has been chosen, what is still open, and why.

One picture for every creative discipline.

Concept artists, modelers, animators, audio designers, narrative leads, producers, and marketers all need the direction to stay legible. ALLO keeps references, concepts, feedback, and plans in the same visual space.

The reference wall is still there when the build starts arguing back.

AI concepts need the references beside them.

Generated concepts are only useful if the team can compare them with the brief, references, and notes. Put them on the canvas where the art lead can review the direction.

You can see credits before you spend them.

AI generation uses workspace credits, and the balance is visible in Billing before anything runs. Art leads can explore AI directions without surprise bills.

Keep production tools for production

ALLO is not version control, an engine, or a build pipeline. Keep Perforce, Git, and your production tools for the game itself. Use ALLO for the creative decisions that feed them.

Share the milestone without sending a file dump.

Publishers, contractors, and outsourcing studios can review the canvas with scoped access. They see the material and decisions without entering the whole workspace.

Make pre-production useful after pre-production.

Keep references, concepts, feedback, AI explorations, and decisions in one canvas the team can return to.

Free to start. Built for indie and mid-size studios.