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A folder makes every asset feel separate. Put the brief, product details, variants, and copy across the canvas so weak options and strong directions are easier to see.
A campaign review needs three things in view.
A campaign can look organized until review starts.
The brief is in a doc, shots are in a folder, brand feedback is in chat, legal notes are in email, and the approved version is named like a guess.
ALLO puts the campaign on one canvas: brief, references, variants, copy, approval, legal notes, and final assets arranged in the order the team needs to read them.
Bring every reviewer to the same campaign
Design, brand, ecommerce, legal, and leadership can review the same canvas with the same brief, product details, and creative options. Comments sit beside the asset or claim they change.
Approval should point to the exact asset.
Brand and legal reviewers should not approve a screenshot in one place while the file changes somewhere else. Put the comment next to the claim, image, or final asset.
Open the link
The reviewer opens the shared canvas and sees the campaign in order: brief, options, notes, and what needs a decision.
Comment on the exact spot
They comment on the variant, claim, image, or copy line that needs a change, without sending another screenshot back to the team.
Confirm the direction
When review is done, the chosen version and the reason are still beside the campaign work.
Review notes stay with the creative.
Put the brand approval beside the hero image. Put the legal note beside the disclaimer. Put the final decision where the launch owner will find it.
See every campaign without opening every folder.
Projects shows active campaigns by stage, owner, date, and status. Each card opens into the canvas where the real review happened, so the board tracks progress without hiding the work.
Leave with the asset and the reason
The goal is not more production. The goal is knowing which version goes live, who approved it, and what must change before launch.
When the direction is final, the asset is obvious.
The person moving work into an email platform, ad account, or storefront should know which file is final because the comments and approval are still beside it.