Asana tracks the work. ALLO is where you can see it.

Asana tells you a task exists and who owns it. ALLO is for the moments when the team needs the brief, references, files, and feedback visible together.

Start free See the comparison

A status row isn't the work

A line in Asana reading 'Hero image, in progress' tells you the status. It does not show the variants, the client feedback, or the reasoning behind the final choice. ALLO keeps that work visible.

Asana is good at tracking. Less good at making.

Asana is solid at task management, assignees, due dates, dependencies, status updates. For ops teams, RevOps workflows, and process-heavy work, Asana is excellent.

What Asana is less suited for: visual creative projects where the brief, references, feedback, and actual files need to be reviewed together.

The card is the canvas, not a comment thread.

In Asana, a project card opens into a side panel with comments and attachments. You're tracking the work, not doing it.

In ALLO, the card opens directly into the canvas where the work lives. There is no "where's the actual file?" question because the file is on the canvas, in spatial relationship to the brief.

Honest comparison.

	ALLO	Asana
Kanban / Timeline / List / Dashboard	Yes	Yes
Card opens into canvas (work surface)	Yes	No (side panel)
Visual canvas	Yes	No
File-first project view	Yes	No (attachments only)
Goals (OKRs) with canvas links	Yes	Goals add-on (no canvas)
Mood boards / reference walls	Yes	No
Workflow rules, automation	Limited	Yes (extensive)
Forms, intake	Limited	Yes
Guest read-and-comment	Plan-based sharing	Paid seat
Pricing	Clear workspace plans	Check current Asana pricing
Best for	Visual creative projects	Process-heavy task tracking

“Asana tracks the work. ALLO is where it gets made.”

Use Asana for ops. Use ALLO for creative projects.

Ops, support, RevOps, anything that's mostly task routing, Asana. Brand campaigns, design projects, content production, ALLO. Some teams use both: Asana for the operational backbone, ALLO for the creative work.

Frequently asked.

Does ALLO have automation rules like Asana?

Limited. ALLO has basic notifications and OKR check-in cycles, but nothing like Asana's Workflow Builder. If automation is core to your work, keep Asana.

Can ALLO replace Asana for our marketing team?

For creative campaigns, yes, and with less friction. References and assets are visible on the canvas, not buried in attachments.

Pricing comparison?

Verify current Asana pricing on asana.com. ALLO pricing separates workspace plans, sharing permissions, storage, and AI credits so admins can control what they add.

The honest version

Use Asana to track tasks across the company. Use ALLO where the creative work gets made and decided.

Asana tracks the work. ALLO is where it gets made.

Start free

Free to start. No credit card.